Job Description
DESCRIPTION
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
The Amazon Business Marketing team is seeking a dynamic and experienced Sr. Product Marketing Manager to oversee Global Engagement & Growth Marketing efforts for Amazon Business Commercial, Public Sector, and Strategic business segments. In this role, you will oversee digital marketing strategies to drive customer engagement, accelerate product adoption, and maximize revenue growth across our global customer base. You will design and implement comprehensive digital marketing strategies across Email, Social, and alternative PPC channels. Your work will directly impact the growth and success of Amazon Business globally by developing the go-to-market strategy to drive long-term customer engagement across our various geographies.
Key job responsibilities
• Develop, execute, and refine the digital marketing strategy to drive engagement of Amazon Business customers across various segments.
• Collaborate with cross-functional teams, including sales, product, and analytics, to align marketing strategies with business objectives.
• Set the global strategy for customer engagement strategies and partner with teams across NA, EU and APAC on deployment of campaigns in market.
• Manage the execution of high-impact digital campaigns, including website, display, social media, and email marketing.
• Utilize Account-Based Marketing tools to target high-value accounts and optimize paid marketing performance.
• Partner with external agencies in support of campaign asset creation and execution as needed.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize.
• Execute high-impact A/B tests to help continually improve performance.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
Job Tags
Full time,