Marketing Coordinator, Smithsonian Journeys Marketing Coordinator, Smithsonian Journeys Smithsonian Journeys is seeking an experienced Marketing Coordinator to join our Washington, DC based team. This position is part of the Smithsonian Journeys group, reporting into the Vice President of Marketing. This position is an integral part of the Smithsonian Journeys marketing team responsible for the coordination and execution of a range of marketing initiatives. The role will have two primary areas of focus - assisting with production and distribution of print marketing materials, and webinar and other digital and data support. ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following: Direct Mail Collaborate closely with the Senior Marketing Manager, (Print) to coordinate the production of direct mail for several travel styles, including Small-Ship Ocean Cruising, River Cruising, Tailor-Made Journeys, Active Journeys, and Private Jet. Work closely and professionally with external tour operators, contractor/designer, Smithsonian Enterprises’ pre-press team, and SJ team, managing schedules, proofreading, fact checking, photo research, coordinating feedback, map edits, routing proofs, and more requiring close attention to detail and adherence to deadlines. Extract and upload tour pages/spreads to website to make available for digital download. Audit on a regular basis for accuracy. CRM / Database / Analytics Assist Senior Manager, Marketing Analytics and Audience Development with list procurement/administration, and campaign analysis/reporting. Pull data on leads, bookings, and cancellations for Monthly Marketing Snapshot and provide analysis. On a regular basis as requested, securely send data to Smithsonian magazine, Smithsonian Store, and other internal SI/SE units, and other external sources, and support customer data management requests. Webinars Oversee Expert Lecture Webinar series, managing all logistics, including scheduling, license configuration, communication with external tour operators and experts, PowerPoint creation, and technical efforts. Collect and analyze performance data to inform strategies for improving future webinars on a monthly and annual basis. Develop ideas and support other webinars including sales webinars for certain travel styles Other Duties Support and serve as back-up when needed for the Digital Content Manager publishing content to the SJ website via a content management system (CMS). On a regular basis, audit website for accuracy, including maps, brochure availability. Update and maintain SJ Marketing’s Standard Operating Procedures (SOPs) and Copy Style Guidelines annually (and as needed) to align with current practices and to enhance clarity and effectiveness. Act as primary contact for out-of-office periods for VP Marketing, and other marketing team members when needed. Coordinate marketing presentations and distribute photo and cover images as needed. Assist with monitoring SJ general email inbox, responding to inquiries or directing to appropriate contact as necessary. Work with marketing team to manage centralized master marketing calendar. Provide weekly updates to the customer service team on current marketing activities to ensure the call center is well-informed and prepared. Administer the organization and distribution of all SJ logo files to ensure accessibility and consistency. Contribute to the ongoing creation and modification of marketing strategies and processes
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