Job Description

Are you our future Lead Writer & Content Strategist ?

We’re looking for an all-star Lead Writer & Content Strategist to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in residential roofing.

Our Lead Writer & Content Strategist must have a passion for writing and storytelling with a journalist’s mindset, as well as an obsession with written content performance, content management, and analytics.

Responsibilities:

• Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
• Publish at least three new written pieces of content per week.
• Interview internal subject matter experts for content.
• Edit, proofread and improve writers’ posts.
• Direct company email marketing efforts, including newsletters and automated workflows.
• Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution
• Work closely with sales team to identify content topics and develop editorial calendar.
• Rely on content analytics and reporting to inform decisions.
• Lead search engine optimization (SEO) efforts for website and content.
• Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.
• Distribute content via social media for community engagement and long-term content promotion.
• Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency).

Educational background

A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and required knowledge

• A true passion for writing.
• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.
• Clear articulation of the business goal behind creating a piece (or series) of content.
• Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.
• Incredible people skills.
• Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.
• Has interview skills and is a curious and thoughtful listener.
• Understands how to use data to inform all strategic decisions.
• Operates well with giving and receiving feedback.
• Has a team mentality.
• Bonus skills: Experience with HubSpot, video production and editing, print or broadcast journalism training.

Compensation

We offer a competitive salary range of $60,000 – $85,000 , depending on experience, skills, and other factors relevant to the role.

In addition to a competitive salary, we provide:

• Opportunities for professional growth and development
• A collaborative and supportive team environment
• Flexibility to bring creativity and innovation to your work
• The chance to make a meaningful impact in a growing company

We believe in recognizing talent and rewarding hard work. If you're passionate about content marketing and eager to take ownership of a key role in our company, we’d love to hear from you!

Application Process

To ensure we find the best fit for this role, we’ve designed an application process that goes beyond a simple resume submission. We want to get to know you—your passion for content marketing, your writing style, and how you think about storytelling and strategy.

As part of your application, please answer the following questions:

• How did you learn about this position, and what prompted you to apply?
• How would you explain the heart of inbound and content marketing in your own words?
• Why are you interested in a career in content marketing?
• What’s your favorite and least favorite part of the writing process?
• What are your professional goals? Where do you see yourself in three years? In five years?

We also require writing samples to assess your ability to craft engaging, strategic content.

Video Submission (Required)

As part of your application, please submit a short video (maximum 5 minutes) answering the questions above to hello@happyroofing.com. This video is a key step in our hiring process, allowing us to assess communication skills, cultural fit, and attention to detail early on.

Applications without a video will not be reviewed , so please be sure to complete this step. Think of it as your chance to introduce yourself beyond just a resume! We’re not looking for a professionally edited production—just a simple, authentic video that helps us get to know you better.

We look forward to seeing your submission!

About Happy Roofing

Happy Roofing is a customer-focused residential roofing company dedicated to providing top-quality craftsmanship and exceptional service. We take pride in delivering durable, high-performance roofing solutions while ensuring a seamless, stress-free experience for homeowners.

At Happy Roofing, we believe in the power of great content to educate, engage, and build trust with our audience. That’s why we’re looking for a skilled Content Manager to help us elevate our brand and connect with homeowners in meaningful ways. If you’re passionate about storytelling, content strategy, and inbound marketing, we’d love to hear from you!

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