Job Description

Location: Indianapolis, IN Pay Range: $60,000 to $80,000 Overview Come grow with us by joining our team as a HubSpot Marketing Specialist! In this role, you will play a critical role for the company and will work alongside other professionals within the team and other departments. You will take ownership of our Hubspot CRM (customer relationship management) system to support our marketing initiatives. You will work closely with the marketing team to ensure that Hubspot is effectively utilized to enhance customer engagement, retention, and value. Your role is pivotal in driving customer engagement and contributing to our overall marketing success. Who is Model 1, formerly known as Creative Bus Sales? Since we got our start in 1980, Model 1 Commercial Vehicles has grown to become the nation’s largest dealership, representing more than 20 top manufacturers across the U.S. And we did it all by listening to and investing in customers like you. Customers who want more than a dealer. Customers who want a partner in creative solutions to the challenges you face today, and visionary thinking for what’s next. It’s the strength of our relationships – both with customers and manufacturers – that allows us to keep a finger on the pulse of what you need and what’s possible to not just source but create together. Whether it’s custom-built vehicles or alternative fuel and electric vehicle (EV) options, you’ll have a partner from challenge all the way through solution and beyond. Our Core Values: At Model 1, we are committed to living our core values:

• Solving Problems: Trust what you know. Work together to find solutions. See every angle and figure it out.
• Setting the Tone: Establish the mood that puts others at ease. Be the person that you’d want to interact with – approachable and transparent.
• Drive Forward: Keep your eyes up to see what’s ahead. Imagine better methods. Seize opportunities. Move the business and the market, meaningfully.
• Find Balance: Match your energy at work to your energy with family, friends, and community. Decide and align your priorities. Pour into yourself and those around you.
• Own It: Take the extra step. Fix issues when they come up. Care from start to finish. Do the right thing, every time.

Responsibilities Below is an overview of the duties and responsibilities you would take on in this role:

• Own the development and execution of HubSpot strategies to enhance marketing efforts and increase customer engagement.
• Manage and collaborate with cross-functional teams to integrate HubSpot solutions across marketing channels.
• Analyze contact and customer data to identify trends and insights that inform marketing strategies.
• Create and own targeted marketing campaigns based on customer segmentation and behavior analysis.
• Develop, optimize and manage email campaigns, landing pages, and social media scheduling, ensuring they reflect our brand voice and meeting marketing objectives.
• Communicate errors or areas for improvement.
• Monitor and report on the effectiveness of marketing campaigns and HubSpot activities, making data-driven decisions to improve performance.
• Stay up to date with the latest HubSpot technologies and best practices to drive innovation and efficiency.
• Create and manage corporate communications and coordinate department level alignment for the content calendar
• Communicate with upper management directly to discuss expectations and deliver reports
• Maintain up-to-date industry knowledge of trends, technologies, and best practices on an ongoing basis
• Manage email lists and target audiences to ensure accuracy of data.
• Other duties as assigned

What You Will Gain

• Competitive benefits including health insurance, paid holidays, and vacation pay
• Continuous training to provide you the opportunity to develop your full potential and be a true business partner
• Access to an expansive network of mentors and networking opportunities
• Top quality technology to assist in your daily responsibilities to allow for more efficiencies to deliver outstanding customer service

Minimum Job Requirements:

• Bachelor’s degree in business marketing or equivalent experience
• 3-5 years of experience in Hubspot marketing or related CRM platform
• Strong analytical skills and experience with data-driven marketing
• Experience in managing email reputation, including monitoring sender score, maintaining IP and domain health, and implementing
• Strong organizational, analytical and communication (verbal and written) skills
• A proactive mindset with a strong sense of ownership and accountability
• Proficient with MS Office

Preferred Qualifications:

• Experience in B2B equipment marketing
• HubSpot Certified and/or previous HubSpot experience
• Proven track record of developing and executing successful CRM strategies
• Prior digital marketing and email campaign management experience
• Hardworking, flexible and detail oriented

Company retains the sole discretion to change the duties of the position at any time.

Job Tags

Holiday work, Full time, Flexible hours,

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