Job Description
DESCRIPTION
About Amazon Music
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.
Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.
We are looking for a Product Marketing Manager to the in-app messaging experience for unauthenticated across both mobile and desktop platforms. You will be responsible for our in-app messaging channel, optimizing our sign-in funnel, and improving attribution across Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who’s particularly energized by driving aggressive growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
This role can sit in either of the following offices: SFO, LA, or NYC
Key job responsibilities
* Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music for unauthenticated customers and in-app landing pages
* Responsible for developing requirements for Marketing tools with product and tech teams
* Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance
* Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team
* Test and learn across new placement modals, managing multivariate and A/B testing campaigns
* Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- 4+ years professional experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion. Proven ability to drive and scale global programs across multiple languages and markets
- Proven analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible. Advanced experience using data to measure impact and determine incrementality
- Advanced professional leadership and communication skills to drive recommendations, articulate tradeoffs and influence senior executives.
- Exceptional writing, verbal communication, and presentation skills
- High attention to detail, across both business and technical domains
Job Tags
Full time,