Job Description
Job Title: Email Marketing Specialist
Title of Supervisor: Sr. Director Digital Marketing
Job Location: Mooresville, NC
Company Website:
Company Summary:
GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, G-MAX 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords and noise associated with gas products. For more information, find us on the web at greenworkstools.com.
Position Summary:
We are seeking a Senior Email Specialist proficient in Salesforce Marketing Cloud to play a pivotal role in our Consumer and Commercial marketing teams. In this position, you will be responsible for driving the success of our Direct-to-Consumer (D2C) business growth through retention marketing efforts and our Commercial Business-to-Business (B2B) initiatives for dealers and landscapers.
Essential Duties & Responsibilities:
Retention Marketing (D2C Business):
Lead Generation (Commercial Business):
Integrated Support Across Business Units:
Collaboration:
Required Education and Experience:
Additional Skills and Qualities:
Compensation and Benefits:
Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
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